Market Porter Limited

London, UK

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Market Porter Limited


A collection of online artisan food stores, sourcing and delivering high quality, fresh produce to the customer’s door.

The market for food shopping is rapidly changing:

  • Over 8% of groceries are now purchased online.
  • 6 major supermarkets (total 85% market share) are heavily investing and expanding online shopping.
  • The artisan food market is seeing unprecedented growth online.

The Concept

Market Porter Limited is a collection of online artisan food stores, sourcing and delivering high quality, fresh produce to the customer’s door.

Our vision is:

  • To recreate a traditional market street online
  • To create a lifestyle of quality food and drink to homes or offices
  • To provide a ‘gourmet at home’ option for customers who value premium produce and prefer not to shop at supermarkets
  • To develop a food e-commerce proposition with an approachable personality

Detailled Description

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The Project Team



Founder and Managing Director

Stefan Porter

Stefan developed a love for cooking from a young age thanks to his restaurateur parents.  From this early knowledge, grew a desire to eat, buy and sell food.

Stefan studied Modern Languages at the University of Cambridge and worked in branded PR for a short while in Germany before beginning a career with Lidl UK as a Trainee Buyer.  He quickly worked his way up, including a successful international secondment in Germany, progressing to Senior Buying Manager across many food categories, with responsibility for £975 million of turnover.  Stefan reported into Board Level by the age of 24.

In 2014, Stefan seized an opportunity in the online market for fresh, fine-dining quality foods which could be delivered to homes or offices - and founded his own business, Market Porter.  He successfully sought angel investment as the starting point to recreate a traditional market street online and decided to start with butchery – the first brand, Meat Porter, started trading within two months of the company’s incorporation.   

A sought-after sourcing professional, Stefan also freelances as an FMCG consultant with a range of management consultants, expertise brokers, food manufacturing professionals and retailers to advise on strategic decisions, investments and market opportunities. His key focus is on the following areas:

  • National & International Food Sourcing
  • Grocery Supply Relationship Management
  • Negotiation Training, Development & Techniques
  • Supply Chain Networking and Business Development
  • Market Trends, Investment Opportunities and Retail Strategy



Head of Operations

Antonia Oliver 

Antonia is Head of Operations at Market Porter. Her previous roles have provided her with key skills in customer relations, as well as broad business management and analytical skills.  Specifically she is able to apply experience in data manipulation, analysis, stake holder management, and most importantly system and process improvement.  These skills have been gained from her previous roles as Portfolio Analyst at Direct Line Limited.  Antonia manages all customer data, promotional planning, delivery & logistics and day to day supply chain management. 



Angel Investor

Robert Durkin

Robert is an investor in over 10 e-commerce businesses including Squawka, Grabble, Cornerstone and The Chapar.

He is the CEO and founder of FusePump, a highly successful marketing technology company, which was acquired by WPP in 2014.  Robert is a Cambridge University Computer Science graduate, and as well as being an expert in e-commerce and online advertising, he is also a board advisor for start-ups, and an angel investor in his own portfolio of fast-growing digital and e-commerce businesses.

Details on Return on Investment

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Project Risks

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Asset Information Sheet

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Investment Contract

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